Fashion Merchandising & Marketing
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CDN$83.88
Amazon CA |
Complete Idiot Guide New Product Developm
Robert Cooper's writings chewed up and "Dummy"-ized Leave it to a Certified Management Consultant to put the best advice and writings of Robert Cooper (Winning at New Products, 1993; Portfolio Management for New Products, 1997) into For Dummies ... [... more]
CDN$23.95
Amazon CA |
Managing New Product and Process Development: Text Cases
It is the perfect complement of the book "Revolutionizing Product Development", same authors. The chapters are segmented according to the logic of the previous mentioned book. It is worth mention the chapters about the application of the " ... [... more]
CDN$94.00
Amazon CA |
Leading Product Development: The Senior Manager's Guide ...
One of the best books that I've ever read on any topic This is an excellent book. Thorough plan on how to implement a new product process and senior management's role. We're using this at our company to define the processes.
Hard to read, very theoretical ... [... more]
CDN$44.50
Amazon CA |
Managing with Dual Strategies
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CDN$47.50
Amazon CA |
Delivering Quality Service
Timeless! The authors present the SERVQUAL model as a framework for understanding and measuring service quality and also offer practical advice on how to improve service quality. Aside from the SERVQUAL model, readers craving practical business ... [... more]
CDN$53.00
Amazon CA |
Building Strong Brands
Insightful! In this book, David A. Aaker discusses how a brand can be managed as a strategic asset and a source of competitive advantage. The companies whose work is described at length include Saturn, General Electric, Kodak, Healthy Choice, McDonald's, ... [... more]
CDN$38.00
Amazon CA |
Revolutionizing Product Development: Quantum Leaps in ...
Master piece, but nothing is perfect Excellent book, it describes the management principles for the whole new product development (NPD) process. The graphical frameworks provide a valuable synthesis of knowledge. The practical examples are the right ... [... more]
CDN$35.00
Amazon CA |
Diffusion of Innovations, 4th Edition
Narrowly Focused, But Very Solid Professor Rogers begins his book by really getting to the heart of the matter. "Getting a new idea adopted, even when it has obvious advantages, is often very difficult," he writes. "Many innovations ... [... more]
CDN$51.95
Amazon CA |
Often Wrong, Never in Doubt: Unleash the Business Rebel ...
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CDN$32.95
Amazon CA |
The Origin of Brands: Discover the Natural Laws of ...
Their work keeps getting better and better This latest book by Al Ries and his daughter Laura extends their previous work on positioning, brands, categories, being first in a category, and why publicity is more important now than advertising. The authors ... [... more]
CDN$31.50
Amazon CA |
Crossing the Chasm: Marketing and Selling Disruptive ...
Really changed my life about technical sales There are some rare books that create revelations, and in my professional career, this is one of them. Now it is obvious why I often failed to connect with "Pragmatists" and other customers, who didn' ... [... more]
CDN$22.95
Amazon CA |
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