The 22 Immutable Laws of Branding: How to Build a ...
 When you call a book The 22 Immutable Laws of Branding, you're pretty much ruling out Oprah's Book Club as potential buyers. (Not that Oprah herself isn't a terrific brand.) This is an audiobook for a narrow demographic: entrepreneurs, top managers, and ... [... more]
CDN$23.95
Amazon CA |
Nation of Rebels: Why Counterculture Became Consumer Culture
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CDN$15.01
Amazon CA |
Win the Crowd: Unlock the Secrets of Influence, ...
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CDN$29.95
Amazon CA |
Focus: The Future of Your Company Depends on It
Timelesss classic on branding Yes, 1996! Found this in a book-bin and realized that although I have read his successive books on marketing I never read the original book where he presented all his and Laura Reis' research. This is a trip back in time, ... [... more]
CDN$22.95
Amazon CA |
The Chasm Companion
Fans of Geoffrey Moore's Crossing the Chasm and Inside the Tornado will certainly be attracted to The Chasm Companion, a step-by-step manual by longtime Moore associate Paul Wiefels that lays out specific ways to apply his popular tech-oriented business ... [... more]
CDN$28.95
Amazon CA |
The Handbook of Online Marketing Research : Knowing Your ...
the online marketer's bible If you are a marketing professional, you most likely leverage the power of the Internet in some form for research. This book brings forth the broad tactics (from segmentation to targeting) in a digestible format. If you haven' ... [... more]
CDN$63.95
Amazon CA |
Emotion Marketing: The Hallmark Way of Winning Customers ...
Winning Formula for Customers and Employees Alike "Emotion Marketing" presents a powerful formula for engaging customers and employees alike in a meaningful relationship with enlightened leadership. This work should dispel any doubt about the ... [... more]
CDN$27.95
Amazon CA |
Will & Vision : How Latecomers Grow to Dominate Markets
Simply one of the best ever Of all the business books I've read, and I have read a great deal more than most for my job, this is simply one of the best. It is well researched, yet also well written. Its lively, yet detailed, historical analysis brings ... [... more]
CDN$40.95
Amazon CA |
Networking With Affluent the Affluent
Especially good for people in financial services I work for one of the big 3 insurance companies and getting to know the affluent and working their nests is critical to my success. In Networking with the Affluent, Dr. Stanley shows how to get into this ... [... more]
CDN$28.95
Amazon CA |
The New Products Workshop : Hands-On Tools for ...
Best book on developing products I have ever read I have a lot of books on developing new products but this is the best one in my collection. The author's background is in developing new food products. He has a wealth of experience. Thus his book is ... [... more]
CDN$39.95
Amazon CA |
Think Like Your Customer: A Winning Strategy to Maximize ...
Stinnett Gets you in the Right Mindset to Sell.... Too often in sales we get so wrapped up in what we do, in what our product does and how our company views the world that we fail to see things from the customer's point of view. Stinnett is a breath of ... [... more]
CDN$24.95
Amazon CA |
The Art of Cause Marketing: How to Use Advertising to ...
This is an AD-ucational book! As a marketing professor, this is the first time I've come across a truly enlightening book on social cause marketing. I read it non-stop, page after page, devouring Mr. Earle's tons of wisdom. It gave much practical ... [... more]
CDN$31.95
Amazon CA |
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