Effective E-mail Marketing: The Complete Guide to ...
 Using techniques that grab reader attention Herschell Gordon Lewis' Effective Email Marketing tells how to avoid the common pitfalls of the typical email marketing program to focus on massmarket messages which get results. Individualization and ... [... more]
CDN$26.95
Amazon CA |
Marketing That Works: How Entrepreneurial Marketing Can ...
The Power of "Entrepreneurial Marketing" Marketing "works" if it creates or increases demand for whatever is offered for sale, be it a product, a service, or both. Hence the importance of Peter Drucker's widely quoted observation, & ... [... more]
CDN$32.99
Amazon CA |
Marketing Channels: A Management View
The Best Managerial Channels Book I have taught executives and students from this text. It is the best. For a relationship marketing add on look to sheth 2000 from Sage [... more]
CDN$111.95
Amazon CA |
Gonzo Marketing: Winning Through Worst Practices
The coauthor of the no-more-business-as-usual blockbuster The Cluetrain Manifesto--which basically told Net-age marketers to stop talking at their markets and start conversing with them--follows up with a book that's more a highly entertaining, nimbly ... [... more]
CDN$22.95
Amazon CA |
What Kids Buy and Why: The Psychology of Marketing to Kids
Excellent book (even for software developers)! I finished this book last night without regrets. It lit up many ideas that could be realized into revenue generating opportunities. Although the book doesn't encourage the sales of 'disempowering' products, ... [... more]
CDN$21.41
Amazon CA |
Secrets of Building a Million-Dollar Network Marketing ...
Honest, no double-talk, simple, duplicatable techniques Dr. Joe Rubino's book "...BEEN THERE DONE THAT" really shows that he HAS been there, done that! He is believable, and you can quickly see that his success comes from a "hands on ... [... more]
CDN$17.51
Amazon CA |
Airline Marketing and Management
An essential airline management and marketing text. The Fourth Edition is an updated and important text for people with whom need basic principles in marketing and management explained as it applies to the airline industry. Airline Marketing and ... [... more]
CDN$35.08
Amazon CA |
Marketing Power Plays
Mini-Case Studies of Ingenious Marketing This is one of three anthologies of articles that first appeared in BusinessWeek magazine, the others focusing on strategy and leadership. The appeal and value of the material will obviously be determined by each ... [... more]
CDN$20.95
Amazon CA |
Relationship Marketing : Winning and Keeping Customers
Distillation of the Best Writings on Relationship Marketing The 21 articles in Relationship Marketing for Competitive Advantage are wide-ranging, covering manufacturing and services, business and consumer database marketing, and retail. All in all, they ... [... more]
CDN$43.11
Amazon CA |
Commonsense Direct & Digital Marketing
perfect to understand the practical side of marketing I read a number of marketing books before this one,but after read Drayton's book I understand how to create and execute a direct campaign.The best side is,I think, the simple words due to the writer ... [... more]
CDN$50.14
Amazon CA |
Marketing Your Small Business for Big Profits
Well written ant easy to read This is a wonderful book for anyone who would like to either start a new business themsleves or for anyone who is in buisness and just cant figure out why things arent going well.It has alot of great ideas on how to market ... [... more]
CDN$24.95
Amazon CA |
Fun, Creative, and Profitable Salon Marketing: 67 Ways ...
So you're telling me you aren't busy enough? =0) I purchased this book awhile back - before I was in the salon business... now that I'm 'in it' and building my clientele - I am finding this a really nice marketing & promotions reference. It's ... [... more]
CDN$20.03
Amazon CA |
