Ten Ways To Market Your Business For Free
10. Educate your customer. Tip sheets, fact sheets, helpful hints, etc., can do wonders for your business. We typically forget that not everyone knows what we know. You can create tip sheets or how-to’s in little or no time to help someone learn ... [... more]
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Targeted Advertising For Your Small Business
For most small businesses, traditional advertising is too expensive and hard to evaluate. So, I rarely advise my clients to advertise. There are a few exceptions, of course, and one that I often recommend is area newsletters. These newsletters ... [... more]
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Writing Articles To Market Your Business
Example two: Suppose you sell promotional imprinted t-shirts. List your target markets and write a how-to article for each of them. For instance, How to design your family reunion t-shirt, Successfully Sell t-shirts at your company picnic, How to ... [... more]
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Capturing Prom Business
First, analyze the market and how your business can fill a need. Just like any other market segment, you want to gather data. Call the schools in your area and ask to speak to the sponsor or committee chair for their prom. Don’t forget private ... [... more]
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Promote Your Business During The Holidays
Create a Tip Sheet Everyone is looking for help during the holidays. Think of ways you and your business can help ease the stress of the season. Don’t just say “We offer gift certificates”, but show them how your gift certificates are a perfect ... [... more]
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Street Safety Ideas For Kids With Learning Disabilities
1. Don't chase a ball into the street. Playing ball in the front yard is one of the most dangerous activities I can think of. A child could be concentrating so much on running after the ball that they forget there may be cars coming down the ... [... more]
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Valentine’S Day Marketing Tips
Almost any consumer product can be a Valentine’s Day gift for someone. If you can select a product or several products for males, then a “what to give your guy” promotion could be a real coupe. Try sending a press ... [... more]
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Where Is Your Self-Improvement Starting Point?
When I came to New York in 1993, I brought with me two desires—outside of working and attending graduate school—I wanted to maintain my weight (a legacy from the women I mentioned earlier) and to learn more about Black Studies. For years my main ... [... more]
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Five Marketing Tips For Wedding Planners
1—Find a niche. Target marketing can really help you focus your efforts. Sure, everyone with enough money can use a wedding planner when they get married, but if you try to market to everyone, you will find your ... [... more]
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Publicity For Small And Home-Based Businesses
Publicity is an important tool for your small biz marketing arsenal. Publicity and public relations are used by everyone from stars to global companies to small mom and pop businesses. Essentially the goal of a publicity or PR (public relations) ... [... more]
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Mother's Day Business Ideas
It’s not terribly hard to do some sort of Mother’s Day promo for most businesses. A small mother-related give-away included “free with purchase” is a great way to help your customers find cool things for Mom. Try to relate the promo with your ... [... more]
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Six Reasons Your Small Business Should Support A Charity
4—The opportunity to support causes you believe in. It is great if you can tie your business purpose to a particular charity, but if you cannot, you can pick a charity or community group that you are passionate about ... [... more]
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