Healthcare Consumers Rely On Consumer-Generated Content
The report offers three suggestions on how marketers can effectively target the CCHC audience: First, they need to refine their messages to speak to consumer concerns, using such tools as FAST Marketrac and Cymfony's Digital Consumer Insight. ... [... more]
ClickZ |
Your Chihuahua's Life: Your Complete Guide to Raising ...
 Give Your Chihuahua the Best Possible Care-for Life! As a caring Chihuahua owner, you want the best for your pet. But you may not know all the special steps you need to take to raise a happy, healthy Chihuahua. Your Chihuahua's Life was written with one ... [... more]
$14.99
Amazon.com |
Pharmaceuticals Target Direct-To-Consumer Marketing In '05
"The key finding of this report is that there seems to be a shift in strategic focus in pharmaceutical online marketing," said Monique Levy, a JupiterResearch analyst covering healthcare. "While acquisition and retention both remain ... [... more]
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Online Pharmacies Continue To Grow
"We found it interesting that even though Americans clearly appreciated the benefit of a regulatory body like the FDA, they want to maintain some degree of control over which drugs they're allowed to take," Petrini said. "Sixty-two percent ... [... more]
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Golden Retriever
Most golden retriever owners could describe their pets as "joy and loyalty wrapped in sunshine." A top dog for families, handicapped owners and obedience competitors, the golden retriever (also known as just "golden" ... [... more]
Home and Garden Television |
Net Attracts Health-Seeking Surfers
Measurements from Hitwise indicate that the Health and Medical category has seen more than a 30 percent increase in share of all U.S. visits since January 2003. More specifically, in the Health and Medical - Information category, WebMD captured ... [... more]
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Drug Buyers Motivated By Ads, Access
A survey conducted during February 2003 of more than 25,000 U.S. adults by Ipsos PharmTrends revealed that 20 percent said that DTC advertising prompted them to call or visit their doctor to discuss the prescription drug they saw advertised, and ... [... more]
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Google And Nike Take Stab At Footballer-Generated Media
The partner companies are maintaining a low-profile for Joga.com until future site members begin populating the site with their own content, so there is little fanfare surrounding Joga's beta launch. At the moment, users can join the community ... [... more]
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Ultimate Dog Care: A Complete Veterinary Guide (For ...
Expert guidance on training and caring for canine friends. How can you get your dog to behaveóand give him the best quality healthcare available? This indispensable guide by three experts provides the answers. More than that, its visually ... [... more]
$34.95
Amazon.com |
The Complete Book of Dog Health: The Animal Medical Center
The Complete Book of Dog Health—The Best Investment You Can Make for Your Dog! Whether you've spent a lifetime raising dogs or have just bought your first pup, The Complete Book of Dog Health offers everything you need to keep your dog healthy ... [... more]
$15.00
Amazon.com |
Doc Halligan's What Every Pet Owner Should Know: ...
Keep your pets happy and healthy with this complete guide to pet healthcare. Dr. Karen Halligan is one of the country's most respected, leading authorities on preventative healthcare for pets. Doc Halligan's What Every Pet Owner Should Know offers real- ... [... more]
$15.95
Amazon.com |
Dog Health & Nutrition for Dummies
You do everything you can to maintain your optimum health. Doesn't your best friend deserve the same? Your dog's a member of the family and needs the same attention to health and nutrition as you do to stay healthy, be happy, and live longer. However, it' ... [... more]
$21.99
Amazon.com |
