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Public Relations

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How to Select a Public Relations Professional
If you are hiring a PR person on a project basis, what should you look for? It's important to select the right person for the job. Here are some tips on what to look for. Gather several candidates by placing ads or searching on popular freelance ... [... more]
eHow

Public Relations Writing and Media Techniques (4th Edition)
I teach using this text--the learning curve is very hgh!: I teach PR for Drexel University in Philadelphia. My non-traditional students are employees in a very large corporation who are earning a special degree in Customer Service Operations. This book [... more]
$79.80
Amazon.com

How to Be a Motivational Speaker
Motivational Speakers give a sense of hope, belief, energy and empowerment to the audience. Being a motivational speaker allows the speaker to present an idea and opportunity. The audience then takes the idea and tools and works toward their own ... [... more]
eHow

How to Find any Customer Service Phone Number
Finding a customer service phone number can be a bit of a challenge. Sure companies may include one of many business phone numbers they have on the back of some receipt, product box, or there website. There are however times when you need a ... [... more]
eHow

How to Negotiate
How to negotiate depends on three major characteristics of personality and analyzing of an environment. Use the knowledge in this article to strengthen you ability on how to negotiate in every aspect of your life and in getting people to want ... [... more]
eHow

How to Analyze Survey Results
You have just completed a survey and you are ready to learn the results. Do you know what to do to get the most out of your survey? Follow these steps to analyze your survey results. Compile all of the data. This could include but is not limited ... [... more]
eHow

How to Raise Up the Image of Your Small Business
Creating a positive business image using advertising should be looked at as a long-term project for your business, partially falling into marketing and public relations. While it's not impossible to create a positive image of your business in a ... [... more]
eHow

How to Do Public Relations (PR) Creatively
Dollar for dollar, there typically is no better return on investment than what you get from creative publicity. Done properly, it takes less money than advertising or direct mail and provides a greater effect on your business. Don't undervalue ... [... more]
eHow

Effective Public Relations (9th Edition)
Thorough Public Relations Intro: I must concede to being a fan of Cutlip's and Broom's work. I was deeply interested to see what they would update and change in this seminal work from their previous edition, most notably anything in the area of extremely [... more]
$132.00
Amazon.com

It's Not Just PR: Public Relations in Society
Book Description: Public relations is a multibillion dollar industry, yet unlike its sister field of advertising, public relations is nearly undetectable to people outside of the industry. The public does not see the way public relations shapes and spins [... more]
$59.95
Amazon.com

Creativity in Public Relations (PR in Practice)
It's a real heavyweight book with lighter moments.: It's probably the best summary and introduction to understanding howwe go about being creative. It is of general interest beyond the public relations field Author: Andy Green Binding: Paperback Dewey [... more]
$37.50
Amazon.com

Public Relations: A Values-Driven Approach (4th Edition)
Pretty good intro to PR book: I am minoring in Public Relations and this was the required book for the class. It is pretty straight forward and easy to understand. The layout is great and has been easy to follow. One thing that this book could really use [... more]
$75.20
Amazon.com
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