Email Marketing Glossary: So, What Is It?
On a spectrum from one-to-one to undifferentiated mass communication, you can devise an email marketing strategy to cover just about every point. When a firm or individual represents itself as qualified to manage your email marketing program ... [... more]
ClickZ |
Media of Mass Communication, The (7th Edition)
 Since it was first introduced, John Vivian's The Media of Mass Communication has received praise continuously for its ability to make learning interesting and for its use of the media to teach the media. This Updated Media Edition does all that - and ... [... more]
$83.00
Amazon.com |
Erica D. - Graphic Artists
Advertising is a form of mass communication to make money. People send $50 billion dollars per year on advertising! Advertising is used for selling products and services. In the United States about 60,000 ad agencies make ads in lots of ... [... more]
Selah School District |
I-Media: Hiring At The Entry Level
Never underestimate the eager. I used to be a big fan of applicants who looked good on paper (a mass communications or advertising major, high GPA, post-grad work, Ivy League alma mater, etc.), but I've since changed my mind. In my experience, ... [... more]
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Is Mass Marketing Dead?
The only thread holding these stats together is they represent shifts already underway in mass communication, some of which seem hard to believe. Light may not have all the details worked out, but he's identified something we all need to come to ... [... more]
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Origins of Mass Communications Research During the ...
In this critical examination of the beginnings of mass communications research in the United States, written from the perspective of an educational historian, Timothy Glander uses archival materials that have not been widely studied to document, ... [... more]
$83.95
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Mass Communication
The hallmark of this introductory text for the mass communication/mass media course is its comprehensive coverage and authoritative use of research. The text's liberal arts perspective provides a foundation that helps students understand the essence and ... [... more]
$51.16
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Teaching Mass Communication: A Guide to Better Instruction
This unique volume brings together original essays by well-known mass communication experts--master teachers--who provide practical information on teaching the communication and journalism courses in which they specialize. The authors make ... [... more]
$117.95
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Media of Mass Communication, The (9th Edition) ...
Rich with contemporary issues and trends, Vivian's The Media of Mass Communication 9e balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package. Widely praised for its dynamic writing ... [... more]
$104.00
Amazon.com |
Mass Communication Theory: Foundations, Ferment, and Future
MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Fifth Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook ... [... more]
$113.95
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Mass Communications Research Resources: An Annotated ...
This reference book is designed as a road map for researchers who need to find specific information about American mass communication as expeditiously as possible. Taking a topical approach, it integrates publications and organizations into subject- ... [... more]
$55.00
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Fundamentals of Mass Communication Law
This attractive new text highlights the cutting edge policy issues raised as the law and new communication technologies intersect. The authoritative author team provides a good balance of expertise, clear explanations, emphasis on terminology and case ... [... more]
$134.95
Amazon.com |
