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Misleading at best and in dire need of a new titled: This should be titled, How to Make Money Producing Free Junk Magazines. Most of the folks I know in the publishing industry would love to see a down to basics intro to publishing, ie, the printing lingo, developing relationships with authors, editing tips, detailed layout advice, etc. This book is about producing, not publishing. Moving units of advertising, not creating something worthwhile to read or engage the public. This is a get-rich-quick book that belongs in the business section and has not place near publishing/literature reference.
Most Informative: I am in the process of starting a magazine and this book by far has the best information of any of the others I have purchased. This book gives encouragement and is easy to read and follow. I enjoyed how the writer used common sense language. This book encourages you to use the tools and materials you own already to start your business instead of telling you, how many trillions of dollars you need to start up.
Tons of Great Information: This is a great asset if you are thinking about publishing your own magazine. There is a wealth of information for the publishing novice. A little advice - buy this book some time before you plan to publish your magazine so that you can digest the information.
disappointed: Although there is useful information throughout, the book appears quite dated. This author still refers to such technological "wonders" as the fax machine and, god forbid, the yellow pages, and seems never to have heard of the internet. I really expected more cutting-edge, up to date, information.
Fantastic Guide for the Small Publisher: I couldn't be much happier with this book. On the plus side: The author suggests so many publishing ventures which can be handled on a small scale, or by a one-person-show. In fact, after I finish my first publishing project, I intend to try one or two other ideas from the book. This book saved me from making a huge mistake by showing me I was trying to "reach" too far with my first publication project. I understand now just how far I can successfully extend myself as a sole-proprietor in my venture - and by scaling back accordingly I've insured success. Invaluable tool. I'll never part with this book. :) (The only thing I'd update about this book is the discussion of printing industry technology)
| Author: | Thomas A. Williams | | Binding: | Paperback | | Dewey Decimal Number: | 338.4768622544 | | EAN: | 9781591810032 | | ISBN: | 1591810035 | | Number Of Pages: | 336 | | Publication Date: | 2002-10-01 |
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