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Disappointingly Dated:
Before purchasing this book, I checked to see when the book was published, or at least updated...2004 the copyright page said. How disappointing, then, to discover (after I'd puchased the book) that many of the examples used for the book are outdated. For example, few of the many business card examples display web or internet addresses. How far back do these wonderous examples take us if they were gathered from pre-internet days? I was hoping for progressive examples of the best of today's work, not yesteryear's.
Outdated, only a few good examples.:
As another reviewer stated, this compilation is outdated. Rockport does not usually disappoint but they do with this title. Most of the examples are old and very few are well done. Hopefully better work is being done than this!
good book that doesn't deserve it's low ratings!:
The reviews I've read for this don't make sense. Adding a web address is easy. This book gives you a wide variety of ideas and work with a wide variety of budgets. It covers corporate identity, non-profit and retail. It doesn't cover promotional material design. If you want a reference book, this is it. If you want to see what's trendy, buy a subscription to "Communication Arts".
| Author: | Rockport Publishers | | Binding: | Hardcover | | Dewey Decimal Number: | 741.6 | | EAN: | 9781592530304 | | ISBN: | 1592530303 | | Number Of Pages: | 352 | | Publication Date: | 2004-06-01 | | UPC: | 080665303036 |
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