Make Poverty Business (ISBN 1874719969)

The time has come to address poverty as a business opportunity:
I recently returned from a conference addressing global poverty where a young entrepeneuer from Tanzania addressed the problem and solution very consisely "We don't want aid, we want jobs". Make Povery Business has been the most compelling book I have read to date in it's argument of why multi-national corporations should enter third world markets. The Wilsons present a balanced look at the huge potential market opportunities selling to half the gloabal population living in poverty and the inherent risks as well. I think the they do a nice job in looking at all the players addressing poverty and suggesting how they can leverage each others work by sticking to their core competencies. They look honestly at incentives and motivation while making the business based argument. The book is very readable and spends more time looking at possible market based solutions and how they might play out, rather than going over the injustice and history of poverty which by now anybody who is paying attention already knows.