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This digital document is an article from CMA Management, published by Thomson Gale on April 1, 2003. The length of the article is 2188 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser. Citation Details Title: Brand building after the merge: forging a new identity after a merger or acquisition is critical to maintaining a strong client base. Management looks at a few examples of how some companies are doing it right.(Aliant Telecom) Author: Marjo Johne Publication: CMA Management (Magazine/Journal) Date: April 1, 2003 Publisher: Thomson Gale Volume: 77 Issue: 2 Page: 32(4) Distributed by Thomson Gale
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