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Here are 125 wonderful magazine and newspaper ads from 1937-1961 documenting the height of the line. Taking the flavor of the American Southwest from Navajos and Zunis to Spanish to the Grand Canyon, Sante Fe created colorful, exotic and attractive advertising. This CD-ROM, like the others in the Archives of Advertising series, contains a browsable collection of ads carefully scanned from original magazines and newspapers. The ads are searchable by year and model of product and can be viewed on any computer, whether running Windows, Mac or Unix. Saved from the disc and printed using any graphics program and a color printer, the images are amazingly true to the originals in detail and color. See also:
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